Strategic Offering

Brand Manager as a Service
(BMaaS)

A company gets the strategic thinking, market intelligence, trade marketing, execution management, and reporting capability of a brand manager—without necessarily hiring a full-time brand manager.

We bridge the gap between what you want your brand to do and what is actually happening in the market.

The Commercial Layer

We don't just become your marketing department. We are the external commercial and brand-management layer that connects market intelligence to strategy, trade execution, and measurement.

1. MARKET INTELLIGENCE

What is changing?

2. STRATEGY

What should the brand do?

3. TRADE PLAN

Where and how should we act?

4. EXECUTION

Did it actually happen?

5. DATA

What happened in-market?

6. OPTIMIZATION

What do we change next?

The Retainer Model

A flexible, retainer-based service that scales with your brand. The client isn't necessarily buying every layer every month—choose the coverage you need.

Market Intelligence

  • Monitor competitors
  • Track new product launches
  • Identify distribution expansion
  • Monitor pricing and promotions
  • Track retail activity & market movements
  • Identify opportunities and threats
  • Produce Footfall Insights

Brand & Trade Strategy

  • Brand positioning
  • Channel strategy
  • Trade marketing plans
  • Promotional calendars
  • Launch plans
  • Shopper/consumer activation strategy
  • Distribution and visibility priorities

Retail / Trade Execution

  • Determine where the brand needs to win
  • Plan activations and promotions
  • Manage field teams
  • Monitor merchandising
  • Check availability and visibility
  • Capture proof from the trade
  • Correct execution problems

Performance Intelligence

  • Field data & Photos
  • GPS verification
  • Availability & Pricing checks
  • Promotion compliance
  • Competitor observations
  • Store-level/territory-level performance

Management & Optimization

  • Weekly/monthly reporting
  • Identify what isn't working
  • Recommend changes
  • Coordinate distributors/agencies
  • Turn market info into decisions

Your Outsourced Brand & Trade Capability

We help brands understand what is happening in-market, decide what to do about it, execute the response, and measure the result.