Brands don't lose on strategy.
They lose in trade.

Footfall helps brands win in trade: get on shelf, get seen and get sold.

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Your brand isn't losing because of marketing.
It's losing in trade.

Jamaica's economy has a large informal component, which makes “store-level truth” hard to standardise.

Price pressure makes brands more replaceable. Shoppers compare prices, look for value cues, then decide quickly. Switching happens when your brand is missing, hard to find, or not worth it.

Be available. Be seen. Get picked.

Availability Gaps

OOS and weak replenishment signals are spotted late.

Brand Presence Decay

Visibility, displays, and touchpoints fade after launch.

Executions Drift

Tags, placement, and POSM compliance slips.

Reporting Delay

Problems surface after the month is done.

What we control in trade

The 4 levers that drive brand growth. It's not activities, it's control!

Availability

Keep priority SKUs on the right shelf.

Visibility & Presence

Shopper touch-points & shelf impact.

Conversion

Trigger & Sell-through.

Proof

Performance tracking & accountability.

Fieldforce

Execution in Practice:
Field Force

A simple operating flow.

  • 1. Design: Channel priorities & store targets
  • 2. Activate: Stores aligned, stock ready, teams deployed
  • 3. Execute: Availability, visibility, conversion
  • 4. Control: Oversight, compliance, fast fixes
  • 5. Improve: Results, insights, actions

Time stamped visits • Task tracking • Photo proof • Supervisor visibility

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Premium Custom Package

Brand Manager as a Service
(BMaaS)

For brands launching or scaling that need top-tier execution without the overhead of a full-time, in-house team.

We act as your dedicated Brand Manager. We don't just supply the field team; we build the strategy, design the channel priorities, manage the execution, and deliver the insights.

Learn More About BMaaS

Total Control

From high-level strategy down to the exact shelf placement, we own the execution.

Packages

Choose the level of support you need.

Push

Best for: Short bursts, seasonal peaks & tactical pushes.

  • ✓ Brand ambassadors
  • ✓ Sampling / push
  • ✓ Set-up & breakdown
  • ✓ Shopper engagement
  • ✓ Photo proof
  • ✓ End of day recap

Rollout

Best for: Launches, brand switching & repeatable execution.

Everything in Push +

  • ✓ Store plan & rotation
  • ✓ Field team supervision
  • ✓ Brand presence upkeep
  • ✓ OSA checks
  • ✓ Weekly pulse + actions

Core

Recommended

Best for: Steady growth & tighter control.

Everything in Rollout +

  • ✓ Always-on field coverage
  • ✓ Ongoing brand presence upkeep
  • ✓ OSA monitoring & re-checks
  • ✓ Retail coordination support
  • ✓ Monthly review
  • ✓ Playbook (standards + what works)

Flex

Best for: Unique needs or targeted support.

  • ✓ Customized mix of modules + coverage

Note: Built after a short discovery call.

Choose a package and get it tailored to your trade problem.

Not sure what fits? Tell us what’s breaking in-trade.

Send Us:

  • • Priority SKUs
  • • Coverage: stores / areas
  • • Top 2-3 issues

We will recommend the right option and get you started!

Get Started!

dale@footfall.services | 876-438-2266